Rediscovering Levi's 501, The World's First Blue Jeans

Few products have stood the test of time as long as the Levi's 501. Preceding UV-tinted sunglasses, spiked running shoes, and even T-Shirts, the 501 celebrates its 150th anniversary this year as it continues to shape our world as the "greatest story ever worn." Transcending its roots as functional workwear, the pairs have become a lasting symbol of style, individuality, and rebellion -- worn and loved by generations of people from all walks of life.The story begins in the late 19th century when ...